As a business owner, event planner, or organizational leader, you may be asking yourself, "Why does diversity and equity work matter to me?

 Why is it important that I adjust and adapt things?"

Well, let's talk about it. While many organizations still fail to see the importance of diversity and equity, many larger corporations, nonprofits, and city governments are starting to realize that they need to move forward and adapt to our ever-changing world. Maybe you've been running a successful business for a long time, and you just don't understand why you need to change things that aren't broken.

In a perfect world, I would love to simply say, "Because it's the right thing to do." However, we don't live in a perfect world, so instead of saying that let's look at some statistics.

According to the US Census, by 2045, the White, non-Hispanic population will no longer be the majority in the United States. The African American population will increase by 30%. The Hispanic population will increase by a whopping 60%, and the Asian American population is predicted to double. With these massive shifts in population, I think it might be more important to ask yourself, "Can you afford to not serve the majority of the population?"

Now, more than ever, building relationships with cultural organizations is crucial for the success and longevity of any business.

Here are a couple of reasons why:

Diverse talent pool: This allows your organization or business to attract and maintain the best talent, fresh perspectives, problem-solving skills, different approaches, and fresh ideas. Diverse talent drives business growth in a competitive world.

Enhanced decision-making: Cultural diversity contributes to better decision-making and business outcomes through cultural synergy. It enhances creativity, innovation, and problem-solving abilities. Having a broader understanding of global markets and customers will lead to positive business growth.

Competitive marketing: Cultural awareness allows businesses to penetrate new markets successfully. Understanding cultural nuances helps tailor products, services, and marketing strategies to specific regions, leading to better market coverage and growth.

Positive work environment: Building relationships with cultural organizations contributes to a positive, inclusive work environment. Employees feel valued and respected when you respect and celebrate their cultural backgrounds; this will lead to higher morale, productivity, and less turnover.

Cultural intelligence: Collaborating allows businesses to develop cultural intelligence, essential for success in a globalized world. You need to understand cultural norms, nuances, and communication styles and strategies.

Ultimately, a diverse workforce and collaborations and relationships with diverse communities and organizations allow a workforce that embraces and encourages each other's differences. Put your business in the best position for long-term growth and success while navigating obstacles and increasing growth in an ever-changing world.

Join the Initiative, or risk falling behind!